So whether you're a business owner, a marketing director or a blog writer, everything you say should be sticky. In the same way, this change inspires us to take action. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating. When we watch a motivational video of a chubby teen jogging, we feel motivated to exercise. Meanwhile, people with important ideasentrepreneurs, teachers, politicians, and journalistsstruggle to make them stick. It could be a new way of looking at things, or an emotion we didn't expect to feel. The stickiest ideas makes us feel something, and changes something in us. Learn more: It was a dark and stormy night… – 24 Examples of Storytelling in Marketing Being sticky not only makes your brand memorable it motivates people to take action. Creative plot – The Eureka moment Solving problems in an interesting and creative way.Connection plot – Bridging the gap developing relationships with others from different backgrounds.Challenge plot – David vs Goliath The underdog who faces insurmountable odds.To make use of this powerful tool to inspire people to act, 3 story plot types are suggested in Made to Stick: Stories not only provide context for what to do in certain situations, but also the motivation to act on them. Nothing beats reading the original book by the Heath Brothers though – here’s a link to get a copy, or you can read on to find out how to make your messages spread like wildfire.Use stories to communicate your most important messages. We hope these examples will help you to deepen your understanding of the SUCCESs stickiness checklist. STORIESĪnd finally, here are 11 good examples of story-telling in marketing. Still unsure how to create emotion-centric marketing messages? Here are 13 more examples. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Here are 12 more examples of how credibility is built/ created in marketing. Here are an additional 15 examples of concreteness in marketing. Likewise, here are another 18 examples of surprising marketing messages that grab your attention and pique your interest. SIMPLEįor the marketers out there, here are the 23 examples of the “Simplicity” principle being applied in real-life marketing campaigns.

Here are some examples and illustrations for each of these items, courtesy of Referral Candy! 1. To recap, here are the 6 key ingredients to make any message “stick” in your mind (read the details in our book summary). *Love it!* Here’s a reblog, with some adaptation to their original graphics/ illustrations. Well, we were really excited to find this summary illustration by Referral Candy, which condenses some of the powerful examples in the book and real life, all in graphics. Read our book summary of Made to Stick here. Made to Stick by Chip Heath and Dan Heath is no doubt one of our favourite books about messaging and communications, with so many vivid and interesting examples that bring their points to life (and make ’em stick).

Made to stick by chip and dan heath